Superlative Incentives & Events is an exclusive Incentive and Events House that caters for high-end corporate group travel, incentives and events.

Our approach is based on the conviction that detail and transparency are the key elements for success in this business. Our primary objective is to provide our valued clients with personalised service excellence and ultimately deliver Superlative Incentive programmes.

We focus on the demons in the detail, believing that fine-tuning every minute aspect will ultimately result in an exceptional overall outcome. We research, we travel, we spend time and energy building relationships, we focus on the small elements that contribute to our unparalleled success and, most importantly, we love what we do! We liaise with some of the best minds in various fields to provide an in-depth and reliable range of offerings to our clients, secure in the knowledge that genuine collaboration delivers genuine success.

No matter what your objectives, Superlative Incentives & Events has the passion, experience and creativity to develop and execute an incentive or event that will live on in the memories of delegates long after the experience has ended.

We are a one-stop incentive marketing travel management company that guides you every step of the way. Your success is guaranteed by our outstanding professional service. Superlative Incentives & Events, our commitment is in our name.


Of the highest kind, quality, or order, surpassing all else or others; supreme; extreme. Something of the highest possible excellence


Incentive Travel Programmes

Incentive travel programmes are an excellent way to motivate your staff, drive sales and increase productivity. Superlative Incentives & Events specialise in group incentive programmes that will excite your customers and leave long lasting impressions far beyond any other motivational tool.

Sports Incentives

Sports incentives, especially the big-name events, are powerful motivators, they ignite passion in employees, many of whom carry a lifelong allegiance to certain teams and sports. Superlative Incentives & Events offer tailor-made packages to any sporting event around the world which include premium match tickets.

Event Management

Events are a unique opportunity to impact your audience and amplify your message. Our Programme Managers understand that uniqueness and relevancy is key to creating an extraordinary event. Events are the perfect way to get creative, build excitement or celebrate something special.

Travel Vouchers

A travel voucher is a great way to reward employees. They are user friendly, flexible and offer your staff a well earned break. As an IATA licensed agency and a member of the TAG Travel group, Superlative Incentives & Events has access to the best fares and products that will assist passengers in redeeming their travel vouchers.

Corporate Getaways

There are so many diverse and beautiful venues, let Superlative Incentives & Events propose an upmarket and unique retreat for your next corporate getaway. The Superlative Incentives & Events team will seek out the best venue to suit any size group and budget.

Conferences and Conventions

As a Professional Conference Organiser (PCO), our services encompass everything you need to plan, set up and run a conference and/or exhibition.

  • Recommending optimum destinations and venues
  • Providing comprehensive air travel management
  • Ensuring exclusive and bespoke travel programmes
  • Competitive negotiating with all suppliers for preferred rates to suit all budgets
  • Managing and contracting all suppliers, both locally and internationally
  • Providing full payment schedules and advising critical payment dates and deadlines
  • Providing detailed budgets with itemised net rates
  • Designing marketing and communication campaigns geared to motivating and exciting sales staff, including DVDs, flash presentations, text and multimedia sms’s, screensavers, websites, posters, postcards, desk-drop teasers and much more
  • Arranging regular client meetings to communicate action plans, timelines and updates
  • Organising comprehensive pre-trip site inspections with the client and local Destination Management Companies
  • Providing travellers with complete travel information packs to assist with the planning of their trip
  • Management of visa applications and travel insurance
  • Ensuring that documentation and travel packs are creatively presented with personalised luggage tags and passport covers
  • Managing all breakaways from the group and facilitating best package deals
  • Supplying professional and dedicated staff to accompany the group and ensure discreet programme supervision. Our uniformed tour leaders manage all aspects of the programme including a dedicated hospitality desk at each location.
  • Providing a full accounting reconciliation following finalisation of the trip
  • Arranging a formal debrief meeting with the client after the trip
  • Providing online questionnaire and analysis of programme elements

Our team of professionals have decades of experience in the Incentive and Events Industry


Gillian Hurford

Divisional Manager

Gill heads up the Superlative Incentives & Events Team since it opened its doors in 2007. She has more than 20 years of experience in the travel industry and has travelled the world extensively. Her clients have numbered some of South Africa’s top corporate companies and private sector groups, such as Dimension Data, Internet Solutions, Investec and the Oppenheimer Family Trust.


Candice Cabrita

Incentive Programme  Manager

Candice has more than 15 years experience in the travel industry and has travelled the world extensively in her personal and business capacity.  Candice has extensive expertise in leisure, corporate and group travel, but her true passion lies with incentive travel where she has dealt with numerous blue chip corporate companies that include Standard Bank, Investec, Nedbank, WesBank, MTN and Pick n’ Pay.

Tammy Inocco

Incentive Programme Manager

Tammy’s journey in the travel and tourism industry started 21 years ago. Her abundant experience and understanding in incentives, events and conferencing make her an integral part of the Superlative Incentives Team. Tammy uses her prevailing communication skills, keen eye for detail and organisational abilities to ensure that we provide our clients with relevant and customised business solutions.


Lisa van Jaarsveld

Operations Manager

Lisa has been part of the Superlative Incentives & Events team since 2012. She is responsible for providing administrative services and back office support to the Programme Managers to ensure effective and efficient operations.

Superlative Incentives

The tour was fantastic. I thought both Gill and Megan did a great job. Many thanks

Jack & Dunyel
Superlative Incentives

Just a quick note to thank you all for an incredible time. We truly are blessed being able to experience incentive trips such as these. Everything was taken care of and more. Your attention to detail and the lengths at which you all went to, is truly amazing.

Superlative Incentives

Jonathan, you and your team and certainly stepped up to the plate and again have done a phenomenal job. It’s been great working with you guys and we are really looking forward to the next trip.

Superlative Incentives

Just wanted to say well done and thank you for an awesome incentive trip to Mauritius! Everyone that I have spoken to since returning had an amazing time and most are pretty bewildered that it’s all over so quickly. A big thanks to you, Jonathan and the rest of the team for a very well organised trip that was full of fun! Till the next one......

Raelene & Howard
Superlative Incentives

Thank you so much for what was a real and absolute treat!!!! The trip was flawless, everything was exceptional from the accommodation to the food to the ski-hire… what a special, quaint, fun place and what a fantastic time we had!!!!

Jonathan & Jennifer
Superlative Incentives

The Tour was a resounding success and it seemed that a good time was had by all those those took part. From our perspective it ran very well indeed and as a family, we had a memorable time. This was in part due to the fantastic work of both Gillian and Candice.

Superlative Incentives

Once again thank you for an amazing time! Your attention to detail is next to none and the way you put up with our group…you deserve a medal!

Superlative Incentives

Thank you for making Cortina such an awesome trip. The feedback received (verbally and through the survey) has been phenomenal and it is all due to your hard work, commitment and ensuring each individual has an experience of a lifetime!

Superlative Incentives

A big thank you for a SUPERLATIVELY J organized incentive trip. As I have been fortunate enough that the hard work has qualified me for last few trips I can tell you that they are always better than the last one and well appreciated and enjoyed!

Superlative Incentives

Thanks to you for all the organisation and effort in ensuring this event was a success. The detail and coordination that you and Jason orchestrated ensured everything ran like clockwork.

Andrew & Heather
Superlative Incentives

Hi Jonny, Meegs, Gill & Candice, Just a quick note to say well done on organising another incredible incentive trip for DD, IS & Plessey. You guys did a superb job throughout the trip. Heather and I had an amazing time and really appreciate all the effort that you all put in to ensuring that everyone was well looked after

Superlative Incentives

Dear Jonathan, Gill and the rest of the Super Duper Superlatives team, I just wanted to send you a note of thanks for the most amazing Incentive trip. I have only had great feedback and it is all thanks to you guys.   As always you were professional, helpful and most of all creative to overcome any and every problem. OUT YOUR BOOTS PERFORMANCE!

Superlative Incentives

Dear Super Inc team, Thank you for an amazing Thailand trip. It really was an experience of a lifetime, Carla and I had the best time ever and felt like rock stars! It is always a pleasure to work with (and to be hosted by) the Super Inc team, you always do an outstanding job and the attention to detail was apparent. Thank you for all your  hard work (with a smile). I can only image how much work and effort goes in to an event of this scale (although I do have

Dave & Helen
Superlative Incentives

Hi Johnny, Megan, Gill, Candice and the rest of the Superlative Team, Thank you for another superb Incentive trip! From the world class hotel, the day out to the island, the unbelievable food, the tailors, the venue for the opening and closing dinners to the Amex travel cards, every bit of the trip was incredibly well thought through, organised and managed!

Superlative Incentives

Hi ladies, A very big thank you for a fantastic trip and experience! Great to see you all again and catch up. Also great to experience the Superlative way!


Our team of professionals has a combined experience of approximately 100 years in the Incentive and Events Industry. Simply fill in your details below and your dedicated account handler will contact you to discuss your requirements. We will always have time for your project.

A: 7 Albury Park, Cnr Albury Park Place & Jan Smuts Avenue, Dunkeld, 2196 | T: +27(0)11 759 5110 | E:

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