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View organization page for Association of Southern African Travel Agents
Association of Southern African Travel Agents
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Although the travel industry in South Africa is not regulated, Asata acts as a ‘semi-regulator’, ensuring travellers connect with reputable professionals.
Asata-accredited agents offer consumers:
1. Professionalism and a rigorous standard of conduct.
2. Financial security – Asata agencies consistently demonstrate sound financial practices.
3. Up-to-date expertise – continuous training ensures Asata agents stay up to date.
4. Ethical operations – agencies are committed to transparency, honesty, and integrity.
5. Customer advocacy – agencies prioritise travellers’ needs, pledging to address and resolve any arising issues.
6. Code of conduct – members need to abide by a strict code of conduct, constitution and the Asata charter.
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